Doctors’ widespread use and support of them can be attributed to their popularity at the time. We are on a mission to democratize behavioral science. Fear of exclusion also plays a role in the bandwagon effect. People generally do not want to be the odd one out, so going along with what the rest of the group is doing is a way to ensure inclusion and social acceptance. The bandwagon effect can influence the decisions made by doctors. Harness behavioural science to change behaviours, Harness behavioural science in your organization, Create industry-leading insights using behavioural science, Behavioral Design & Persuasive Technology, Infuse behavioral science into your existing or upcoming products, © 2020 The Decision Lab. PLoS One. Ⓒ 2020 About, Inc. (Dotdash) — All rights reserved. SAGE Reference – The SAGE Glossary of the Social and Behavioral Sciences. A team of researchers in Germany led by Magdalena Obermaier conducted an experiment with 765 participants in 2017 to look into this relationship. Lastly, consider alternative options that go against the majority view. The “bandwagon effect” describes someone joining a growing movement just as it is becoming successful. This may be subconscious, so we may not intentionally accept the majority opinion because we want to be on the ‘winning side.’ It may be the case that we have evolved to instinctively support popular beliefs because standing against the tide represented by the majority can be disadvantageous at best and dangerous at worst.4. Taylor received a significant amount of recognition, and people started claiming that his political opponents might also want to “jump on the bandwagon.”6 Academic study of the bandwagon effect gained traction in the 1980s, as scholars studied the effect of public opinion polls on voter opinions. People want to be right. The bandwagon effect refers to the tendency people have to adopt a certain behavior, style, or attitude simply because everyone else is doing it. The more people that adopt a particular trend, the more likely it becomes that other people will also hop on the bandwagon. Deciding to ‘hop on the bandwagon’ as it is commonly said, can negate the benefits. Some of the factors that can influence the bandwagon effect include: The bandwagon effect is essentially a type of groupthink. Examples of the bandwagon effect The bandwagon effect can influence people’s political choices. As an idea or belief increases in popularity, we are more likely to adopt it. The bandwagon effect can influence the decisions made by doctors. People jump on the bandwagon quickly, but they also jump off it just as fast. An example of this is fashion trends where the increasing popularity of a certain garment or style encourages more people to "get on the bandwagon". 2018;13(5):e0196600. Why Does the Bandwagon Effect Matter? Suddenly, John decided that he too liked the Fighters. Heuristics are mental shortcuts that can facilitate problem-solving and probability judgments. Thinking through a behavior or idea and deciding whether it is worth supporting or not takes time. Many consumers’ devotion to Apple products is a great example of the bandwagon effect in action. The first reason for this, is that the bandwagon effect serves as a heuristic by allowing us to make a decision quickly. It differs slightly from the bandwagon fallacy, which describes one’s belief in the validity of the popular opinion. The hard-easy effect occurs when we incorrectly predict our ability to complete tasks depending on their level of difficulty. A cognitive bias is a behavior that is based on memory, statistical, and social attribution errors. Ever wonder what your personality type means? When no poll was available, participants formed their opinion using candidates’ history.8. He notes that although the practice can be beneficial in some specific cases, scientific support for the universal use it saw was never published. A great example of the bandwagon effect occurred back in 2010. Bandwagon Marketing The Bandwagon Effect, which is also referred to as “groupthink” or “herd behavior,” describes the phenomenon of doing certain things purely because you believe most people are doing the same thing – or because of social influence. Soon, people from John’s town could be seen wearing Fighters’ jerseys and cheering them on at local bars. The bandwagon effect is a cognitive bias that causes people to think or act in a certain way, because they believe that others are doing the same. Part of the reason people conform is that they look to other people in their social group for information about what is right or acceptable. If it seems like everyone else is doing something, then people are left with the impression that it is the correct thing to do. For example, the bandwagon effect can cause someone to … Further still, it might not be morally or situationally right. This is known as a “price bubble,” which can crash with spectacular consequences for investors and average people alike. The primary worry is that it can override the individual critical thinking that often goes into making good decisions. We don’t all want to be the same. Thank you, {{form.email}}, for signing up. It is an example of Cognitive Bias. If it seems that the majority of people reject unhealthy behaviors (such as smoking) and embrace healthy choices (such as exercising and working out), people may then become more likely to avoid risky choices and engage in healthy actions. Rikkers, L. (2002). Cognitive biases are our brain’s way of enabling us to make decisions quickly, based on witnessing other people’s actions or by dipping into our own previous memories, but acting on that basis may … The bandwagon fallacy describes believing something is true or acceptable only because it is popular. A great example of the bandwagon effect occurred back in 2010. This large-scale avoidance of vaccinations has been linked to a recent measles outbreak. During Zachary Taylor’s successful United States presidential campaign, a performance clown that was popular at the time invited Taylor to join his circus bandwagon. [3] When individuals make rational choices based on the information they receive from others, economists have proposed that information cascades can quickly form in which people decide to ignore their personal information signals and follow the … 2016;38:277-315. doi:10.1007/s11109-015-9312-x, Mallinson DJ, Hatemi PK. if(wpruag()){document.write("