Here’s a list of ideas you could consider: Reward your most loyal customers with exclusive updates, behind-the-scenes news, and more. Optimove offers a wide variety of professional services and best-practices consulting. Countdown timer in emails helps digital marketers create a sense of urgency. To provide a seamless experience, consider also showing categories and additional advantages such as free delivery and free collection. Use any date formatted merge tag that is unique to a subscriber. The timer neatly highlights how much time customers have left to claim the deal… Use these developer resources to easily integrate add-ons and third-party services. Countdown timers. A good “Early Bird” email with a countdown timer also gives the recipients time to prepare for the big day. Use active verbs in your content to encourage readers to act. Take a look at this example where the countdown clock is counting down to when users will lose access to a special in app perk. Keep the copy clean and, like grandpa used to say, “Make them an offer they can’t refuse”. The clock can easily be overlooked when not appropriately designed. You can use countdown timers for email for any type of business, be it an online store, a delivery service or a medical webinar production company. RyanAir’s “1.000.000 seats” for less (below) is also an offer their subscribers would not resist: Do you need more inspiration about your email design? We use cookies to ensure that we give you the best experience on our website. So, every time your subscribers open their email to see how much time they have left, they will be getting an actual update on the remaining time. This software is cloud-hosted, mobile responsive, and is incredibly simple to set up. All Optimove clients receive a CSM dedicated to their training, guidance, support and success. Oh, well. Read on to get inspired by this roundup of great timers, and … Complement this with “These clothes are taking you places. By leveraging the Rule of Scarcity, companies instigate in consumers a need to own something that is selling out fast or one that is discounted. Dynamic email marketing is a fantastic way to do just that. Alternatively, you could quickly customize one of your previous campaigns simply by Duplicating it and inserting a timer. big changes at DM)” “Big Celebrity Announcement” “Announcing the 2nd Annual Content & Commerce Summit” “Announcing: The 7th Annual Black Friday Bootcamp” “Yep, that just happened…” (Only have 10 secs? Here, Society6 used a timer with a countdown to the shipping deadline day to receive orders by December 24. This launch email example is a minimalist piece that includes fundamental information about the product, such as the name and the image of the shoes. Starts once a subscriber opens the email. Then, simply add an image of destinations as in the example above. When you want to upsell, make sure the products you offer are relevant to the main item you promote – but be careful when you include more than one offer in your email as it can be confusing and less relevant to your recipients. See more ideas about Countdown timer, Countdown, Email marketing examples. What do countdown emails offer consumers (and consequently, businesses)? You can create countdown timers to embed with your html email templates. A countdown timer in emails is a catalyst for launches and new beginnings.Â. If not, you’ll pass. Real Time Analytics. Yes. (the awesome Daniel Gelbshtein also massively contributed to the article), Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more. You own an eshop and want to run a quick sale over the weekend. Subscribe to the leading content source for relationship marketing professionals. Couple that with a countdown timer and raise the conversion rate faster than ever! Up until now, to send out a countdown timer in emails, your’d have to design a couple of emails. Rather, whatever comes with a countdown is exciting! Optimove’s data scientists create a bespoke predictive customer model for every client. Don’t ask me how I found out. We made a list of the main benefits you will be harnessing: If you run an e-commerce store and send out a countdown email well in advance, you give your subscribers they chance to plan their budget, their spendings, their timetable. ... Start the countdown was the CTA in this announcement template, which can be used to segment the people who are interested. 1. This is a style you can replicate by customizing the email countdown timer boxes on Moosend’s Editor. Countdowns give our heart rates a little boost. Countdown Timer Email Examples: Boden – I Proven — countdown timers in emails increase total revenue by 9%. Addison Lee used the timer to advertise a special Daytime Discount. Countdowns are everywhere, literally part of our everyday lives! Apr 28, 2020 - Selection of emails that are driving urgency counting down to the end of a sale/offer. Watch recorded webinars about a wide range of practical and valuable marketing topics. Orchestrate highly effective, multichannel customer communications, at scale. The exception to this is Desktop Outlook 2007+, which will show only a static image of the timer. And of course, there are rocket launches. All rights reserved. There are 12 email countdown timers to choose from. We went fishing for the best countdown timer email out there. Practically, you want smart scheduling for your email to correctly count down from February 3rd to February 4th, when your sales period is off. Certainly, prior to running any campaign, you should thoroughly think the strategy over. Yes, you heard right!!! Besides the fact that increasing the frequency of emails which could hurt your open rate, you’d have to go through twice the trouble and time on your part. If they want to receive items the next day, trigger that sense of urgency. If your “From” line … Join in the excitement of users’ birthdays; send them an email counting down to the day they were born! Like seeing a moving idol on a white sheet was not exciting enough on its own. Examples of Countdown Timer in email. Keep the message short, simple, and straightforward. Essentially, countdowns elicit a feeling of impatience in us, a gut feeling, a fight-or-flight mode, alertness. Images appear in shapes of numbers counting down from 5. World’s most popular events come with countdowns to get the temperature rising and to lift spirits gradually. For example, use the words: Send a reminder email 4 hours before the end of the sale to create further urgency. These are two characteristics help establish you in the minds of your users as a reliable professional. Make your countdown timer stand out in the email while making sure to stick to your brand colors. For example, countdown timers are a fantastic tool to communicate offers and encourage customers to take action quickly as they call for a sense of urgency. Please log in again. Remember to write copy as powerful as your offering! Gusto Restaurants. Make the most of your dedicated fan base. You’ll need 7 minutes to read this post on the advantages of using a countdown timer in emails. It is January 21st and you want to schedule an email for the next month. This “-90%” discount is arguably the most compelling line of copy we could think of! Here’s another example of a countdown timer on a homepage, this time from Edible Arrangements. Use these beginner and advanced resources to get the most out of Optimove. Keep the timer and CTA together—above the fold—and consider visual hierarchy , color psychology, and language—just as you would with a landing page or any other marketing campaign. Inserting a new countdown timer element to a new campaign is fairly easy and straightforward. Track your campaign with real time impression analytics. Feb 25, 2018 - Explore Michelle Morales's board "Email - Countdown Timers" on Pinterest. Consumers see a row of numbers, with the final column of numbers counting down in seconds. 4. Most often, countdown timers are used in email campaigns in order to: boost quick sales; remind that a sale is about to expire; remind that a sale is about to start; notify that a deal is about to expire; We at Moosend released this sweet new feature, our Countdown Timer, to help email marketers nudge their subscribers out their comfy chairs and to their websites. You have a “from” line and a “subject” line. This technique applies to both email templates and signup forms. Dynamic components allow for the content in your emails to be updated in realtime and sent out as part of a mass message to your choice of segment across your customer database. Some people count down to the end of their workday (or so we’ve heard), others, count down to their birthdays, and the vast majority counting down to the end of the month (when their next paycheck arrives). Build custom timers to match any campaign. 7 Examples of Email Countdown Timers That Create Urgency 1) End of sale countdown. Keep it short. You see, besides public holidays and popular celebrations, there might be other occasions your subscribers are celebrating. Another plus of this design is that the gif is in black and white. Gamification is also a golden strategy here, by getting your subscribers to communicate your event so as to win a special offer through their referrals. Remind and prepare your participants for your event. In the context of event email marketing tactics, the goal of … As soon as the offer expires, subscribers who open that email will see 00.00.00 on their countdown timer. There’s no room for misunderstanding or ambiguity with this Countdown; Gusto’s copy tells readers straight away: This is your Father’s Day countdown. Get More Email Countdown Timer Examples and Ideas by Moosend! Have you seen those countdowns right before a movie started? Use a CTA button that directs the users to the sale page on your site and position the CTA near the timer. Simply choose the expiration day (here, February 4th) on the Timer’s calendar. This is … The app also has the best countdown timer designs from all the software options on this list. A countdown timer in emails is a real-time countdown gif. OR ""In precisely 184,072 minutes"" It's fun!, Countdown can countdown to your events in many different units! It's a powerful tool. Gusto’s email opens with a great image and a countdown to Father’s Day. So keep it clean, with high-converting design. Countdown timers make a great way to amplify urgency in emails and encourage users to take immediate action. Forecast: Consistent Color Scheme. Copyright © 2020, Mobius Solutions. This would be followed by “Sales period just launched” and then, “One day to go“, and “Few hours to go- Shop while stock lasts“. Click Generate Timer when you are happy with the customization of the timer (title, theme, background color, etc.). This email by travel company Suiteness is a perfect example of an email contest done well. Generally, countdown timer gifs count down to 00:00:00 and then start over. Like all gifs. This way, your subscribers are not dismayed if they get a BARGAIN email at the end of the month, when their paycheck has already vanished into thin air. When using these as image blocks, however, the countdown timer will not be exact and will function more similarly to a gif countdown timer. Retailers can inform their readers about the expiry of the abandoned products in the cart. The CountdownMail API provides the means to manage countdown timers. Countdown timers can be implemented in multiple ways in your email campaigns. Look at the script in an animated layout to see how it works. Learn how brands in your industry are using Optimove to improve every customer KPI. Moreover, Optimove’s DynamicMail add-on product allows marketers to embed dynamic, interactive, and personalized content into emails. our Campaign Editor is an award-winning one. The easier the shopping experience is, the better. This helps the user focus more, despite the information they process simultaneously: dress styles and countdown. Adding this countdown timer to their homepage increased sales by 8%. First, you would have to send out a newsletter campaign reading “3 days left until sale starts!”. A well-placed countdown timer can increase conversion and retention rates dramatically. This is why it is considered a best practice to send out a teaser in advance. Get More Email Countdown Timer Examples and Ideas by Moosend! Banks while offering a limited period loan offer to customers can also take the advantage of countdown in email to show the validity of the offer. It offers dozens of ways for marketers to increase customer engagement and spend via email. For the users who have been viewing pages or specific products on your website / eshop, you can motivate them with the use of timers. They are highly useful. An application of the Rule of Scarcity in social economics, adding a countdown timer in emails accentuates urgency and skyrockets CTR and sales. It can start counting both for each client individually, like "Evergreen Countdown … This gif would link to the website page with the items in stock. C. Edit labels on your timer to suit your needs. Web Page. Instant updates. Use our countdown timer in emails today or pick one of ready to use, One more thing: we have more of these articles…Â. What do these examples of countdown timers tell us? By running a random flash sale on your merchandise (or part of it), you might not get a conversion rate as high as usual, but you can tap that opportunity window and get some new users to shop.       Â. Whatever is exciting comes with a countdown! You might be looking for more shopping opportunities for your customers, but so might they! Get daily updates of the gaming industry’s trends, insights, and benchmarks amid the coronavirus. After logging in you can close it and return to this page. Automobile industry can send emails with countdown before the launch of their new car. 10 Tips On How to Use Countdown Timers To Drive Sales: Make your countdown timer stand out in the email while making sure to stick to your brand colors. People count down to the day they find the one, or to the day the get that sports car they’ve always dreamed of. Get inspired by the following examples. When the sale is big (like Black Friday), send your email a few days before the sale, allowing customers to prepare themselves and tell their friends about it, too. This technology currently powers hundreds of millions of emails per month. Inform recipients of the expiry date of their cart: in other words, let them know by which day their cart will be stored. Their timers have been used for millions of email marketing campaigns. Let’s make the best out of the remaining 6.5 minutes. Top it up with a compelling offer and an image design they won’t miss! The customer must want to take action because they don’t want to miss out on any great opportunities. For your offline events, it’s best to include the access QR code for your event. People often debate the ideal email length. Such as: ""In 178,326 heartbeats!"". They can offer discounts on different products for a limited period of time through email with the help of countdown in emails. Head over to our Editor and select Timer under Settings. “Time is running out, stock is running low”) Keep your copy short, and remove any distractions from your newsletter. Free shipping finds itself in the top 3 places of conversion tactics. Countdown timers in emails. Churn Signals to Watch For: Non-Transactional Elements, Take Your Email Deliverability to the Max, Optimizing Email Marketing for Gmail’s New Promotions Tab. It is very easy to add one to your emails with Stripo — you will only need to work on its design. It’s beautifully designed, interactive and a fun take on using a countdown timer. However, using a countdown timer in emails will help you reach twice the goals you set at the beginning. Consider sending out a series of emails which reveal small surprises or intrigue subscribers. Moosend is different because what you get is a real-time countdown timer gif. Here’s another example of email countdown timers. Broaden your knowledge in customer modeling, retention best practices and more. Here are some interesting email marketing facts you need to know in 2019. Years, Months, Days, Hours, Minutes, Seconds or Heartbeats! Find out how you can include a real-time countdown timer in your emails - including animation effects such as changing seconds, color or spot movement. Automobile industry can send emails with countdown before the launch of their new … If you continue to use this site we will assume that you are happy with it. is a marketing application which helps your to create urgency, scarcity to your customer. For a big sale, like Black Friday, “Soon” means in a few days, since you want to give the readers time to prepare for the big day. More specifically, to communicate a weekend-long sale, you would have to design, say, four newsletters. How do we know everyone loves countdowns? At the end of the email, the benefits are listed. You can also add countdown timers to emails, of course. We are adding a few more ideas that inspired us and could inspire you, too. Everyone experiences this feeling; apparently not for the same things, or we would be all out of certain items! The ultimate goal of using dynamic components in your emails should be to evoke the fear of missing out (FOMO) – associated with scarcity – and ultimately creating a sense of urgency. Finding ways to empower your customer’s inbox with high personalization and interaction levels is crucial to your CRM email marketing campaigns’ success. Rest API. Email Open. Convince your subscribers that your offer is not going to be valid after the expiry date. Couple a similar gif with the countdown timer you will create on our Editor and grow your sales! See what you can do with your countdown timer on Moosend’s platform: We like how this brand chose to achieve maximum communication in such a minimal way. ... Email Merge Tag. In essence, you are satisfying an ensemble of needs, and given the standard shipping fee, users will be tempted to purchase more, even if they don’t need it, or to offer to friends. The key with countdown timers is to visually offer useful information to customers – for example; a sale will end soon. BONUS: Get More Email Countdown Timer Examples and Ideas by Moosend! Gain a deeper understanding of your customers and what drives their behavior. Then, select the exact time you want your sales period to end, for instance, 23.59. The first thing your subscribers see when they open this newsletter is that time is ticking. I mean, who hasn’t spent three hours counting down to zero, eating pop corn, waiting for the launch to start? When users see the clock ticking on a deal, they process this type of content much faster, and it helps them understand that time is money. Why not have a countdown for the promotion and growth of your business? How to use a countdown timer in emails: Create a ticking offer for free shipping; Free shipping finds itself in the top 3 places of conversion tactics. From product launches, to eshop launches, to new product launches, to so much more (see below). Couple that with a countdown timer and raise the conversion rate faster than ever! Cyclic Countdown Timer Email countdown timer that starts over when the countdown ends. Available throughout Moosend’s subscription plans, adding a countdown timer in emails is a must for all fast-growing businesses. Gmail promo annotations. Did you know that the Rule of Scarcity also applied to your not-so-popular product categories? And it's no wonder: when readers open an email with a timer, they instantly see a ticking clock with seconds slipping away in real time. Shop now for less! 5 examples of countdown timer emails When used in emails, countdown timers should draw attention to your CTA, not distract from it. I know, right? Delve into the Optimove API, add-on products and third-party integrations. Below, an event reminder email sample with a countdown that you can copy for your upcoming reminder emails. Achieve marketing mastery with our marketing how-to guides, DIY hacks, reports and more. The clock can easily be overlooked when not appropriately designed. 5. Essentially, this rough estimate helps you plan. Place the countdown timer at the beginning of the email, ensuring recipients see it even if they don’t scroll down. If, throughout the article I estimated the remaining read time left for you, you would know whether to speed up or slow down. This is for spot effects not movies, for example twinkles, blinking, counting seconds. After you create your timer, copy just the URL from the source code. Welcome those who sign up to be notified when your service launches with a countdown timer of the exact time and date you are launching. Get specific examples of data-driven campaigns created by brands with Optimove. Make the most of your cart abandonment emails by increasing excitement with countdowns! What is the email client support for your countdown timers? Contrary to popular belief, there’s more to countdown timers than a simple urgency message. 2. While there’s often no simple answer, on … In this example from British Airways, an email countdown timer is used to count down the days... 2) Personalised coupon countdown. Countdown Mail is a popular app for creating email countdown timers. With teaser emails, we usually try to announce three things: We really loved the extra touch of the CTA button “Je fonce” (:I’m rushing). Are you launching a new service and are taking signups in the meantime? You head over to our foolproof Campaign Editor and easily generate a countdown timer: 1. Sale ends on Sunday February 13th, at 23.59.”. This is what one of our designers put together for you: Another idea is to send out a countdown timer to those who sign up to your newsletter for the first time, giving them a $20 coupon for their first purchase, expiring within the first week. See more ideas about Email design, Countdown, Countdown timer. Shorten your sales cycle the intelligent way, Cart Abandonment, Welcome Emails and more. (After all, our Campaign Editor is an award-winning one.). The feeling that countdown timers alone generate is a stirrer itself! We can provide online training. Because letting you estimate the approximate read time will help you take action: if you have 7 minutes, you will read the article. You let customers know how soon the Black Friday sale ends. However, this image will be accurate at the time the user opens the email. Head over to the Editor, insert a countdown timer, and click on it, for the settings to appear. Counting down to offers ending in various product categories might not be as effective as running a sale across all of them at once. Let’s dive into how to make the most of these capabilities. By analogy, a countdown timer in emails does the trick for your customers: – Countdown timers help consumers plan their actions (e.g. It is very helpful for your email marketing. When used right, countdown popups can help grow your email list, keep your subscribers engaged, sell more products, reduce cart abandonment, and more.