Family bonds are more stronger than bonds in any other group and all members of the family form a single decision unit in case of purchase of products and services for common consumption. You can change your ad preferences anytime. Social Factors influencing consumer buying decision can be classified as under: Reference Groups Immediate Family Members Relatives Role in the Society Status in the society Reference Groups. If you continue browsing the site, you agree to the use of cookies on this website. Looks like you’ve clipped this slide to already. Consumer Behaviour is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use. Introduction to Consumer Behaviour 2. ADVERTISEMENTS: Some of the external factors that influences consumer behavior are as follows: Besides the internal factors, external factors also influence consumer behaviour. For example, a consumer may buy a Ferrari or a Porsche for the quality of the car but also for the external signs of social success that this kind of cars represents. Reference groups influence consumer behavior in two ways. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Reference Group: SOCIAL FACTORS AFFECTING CONSUMER’S PURCHASE IN FURNITURE Reference group Reference group can be defined as any person or group of people who significantly influences an individual’s behavior ( Sakpichaisa, 2012). A consumer’s behaviour is influenced by the following social factors: 1. Culture; Culture is a very complex belief of human behaviour it includes the human society, the roles that the society plays, the behaviour of the society, its values customs and traditions. A STUDY ON IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING The study focused on how social media affects consumers from different age ranges and races. Furthermore, consumer behavior is the regulation that combines factors from psychology, sociology, anthropology and economics, which attempts to understand the buyer decision-making process individually and in groups (Dodoo, 2007). The first two articles in the collection focus on social influence that is overt in nature; that is, the social other is purposeful in the social behavior that influences the actions of the consumer. See our Privacy Policy and User Agreement for details. • Social factors This paper will offer an overview on how the consumers use social media in the stages of decision making process and the psychographic variables that influence their behavior. The relationship between social media and consumer decision-making present that social media affects advertising attitudes, brand attitudes, and purchasing intentions of consumer. • Cultural factors Get the plugin now Example − A person from a low-income group may focus on price while making the purchase while a person from a higher income group may consider the quality and uniqueness of the product. Social class is important to predict the consumer behavior. While a shopper from the upper class will be more attracted to elements such as quality, innovation, features, or even the “social benefit” that he can obtain from the product. 4. A family is a social group and all members of a family influence and get influenced by each other. PARTIAL FULFILLMENT OF THE REQUIREMENTFOR THE DEGREE Factors Influencing Consumer Behaviour: Social Factors, Personal Factors, Psychological Factors and Economic Factors Factors Influencing Consumer Behaviour – Important Factors: Culture, Sub-Culture and Social Class. Social Factors are made up of : Reference groups Family Roles/ Status Reference Groups: – A person’s reference group consist of all the groups that have a direct/ indirect influence on the person’s attitude/ behaviour. Factors Influencing Consumer Behavior Cultural Culture Social Reference Groups Family Roles & Status Personal Age & Life-Cycle Stage Occupation Economic Situation Lifestyle Personality & Self-Concept Psychological Motivation Perception Learning 13. Social Factors Influencing Consumer Behavior. Reference group motivation (Maslow’s need 2. (BATCH 2015-2017) If you continue browsing the site, you agree to the use of cookies on this website. LEARNING OBJECTIVES . Consumer is highly influenced by the member of the family. Furthermore, social factors play a special role in the decision of the buyer’s purchase (kotler and Armstrong, 2006). ... richly illustrated Powerpoint Presentation of 184 Slides. Influence of Culture on Consumer Behavior . In addition to cultural and social factors, personal factors also influence consumer behaviour. See our User Agreement and Privacy Policy. Culture is the most fundamental determinant of a person’s wants and behavior. | PowerPoint PPT presentation | free to view Retailers that ask consumers to swim against the social current are making it harder for the consumer to choose their services. Family Role Structure and Buying Behaviour/Buying Roles 5. The following powers are used to influence individuals in a group: (1) Reward Power – It is the power to restrict or allocate material resources and rewards to a person. sanjeev sahani Types of situations, nature of situational influences, situation classification, situational influences & marketing strategy Situational Influences - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. • Personal factors First, they set levels of aspiration, offering cues of what lifestyle and related purchasing patterns we should strive to achieve. The measurement of social class is concerned with classifying individuals into social class groupings.

social influences on consumer behavior ppt

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