Every leadership role includes the imperative of keeping the organization market-driven. The Master in Marketing of LSDM is exclusively online and is available in Spanish, English and Portuguese. This course focusses upon the use of cutting-edge data analytic techniques to understand and inform managerial decision making with a primary focus on the formulation of dynamic marketing policies by using consumer and transaction level data. Her current work further focuses on how spillovers between different economic actors in digital markets can lead to apparent algorithmic bias. Its materials provides the foundation for his MOOC on Coursera.org, How to Finance and Grow Your Startup - Without VC. An award-winning teacher and scholar and one of the world’s foremost thought leaders in entrepreneurship, John brings to his teaching and research 20 years of executive experience in high-growth retailing firms, including two ventures he founded and one he took public. Pricing presents managers with one of their most powerful levers for maximizing profits and shareholder value. Start by looking at your customers and their evolving needs, Economic mechanisms behind online ad delivery could mean fewer women see STEM content. Join our faculty. The aim is to produce individuals capable of bridging the gap between those proficient in data analysis techniques and those proficient in understanding marketing problems, developing professionals who can interact with both data scientists and traditional marketing managers, acquiring the capability to run a marketing analytics team. Dr Zhang graduated Magna Cum Laude from Tsinghua University, majoring in Automation and holds a dual BA in Economics from Peking University and a Ph.D. in Business Economics from University of Michigan. This course highlights the strategic implications of branding for organizations and delivers a framework and a set of tools for effective brand management. If you really look closely, most overnight successes took a long time. He has been non-executive chairman of The Brand Inside – “inspiring brand-led change” – since 2006. Is online advertising exacerbating the gender gap? Location: London and Paris. Take your Marketing expertise to the next level, An Introduction to Blockchain and Cryptocurrencies, Customer Analytics Tools for Marketing Decisions, Strategic Branding: From Behavioural Insights to Business Growth. The Esade MSc in Marketing Management prepares you to excel in this fast-changing environment. Professor Henneberg joined the School of Business and Management in summer 2013. We examine how to identify, create, sustain, and leverage customer value to create value for the firm. He is also co-editor of the Management Science special issue on “Business and Climate Change,” and previously served as an Area Editor for the Entrepreneurship and Innovation area at Management Science. Students will be introduced to techniques, such as multivariate regression, discrete choice modelling, probability models for customer management, and introductory machine learning. This helps us to provide you with a good user experience and also allows us to improve our website. Explore our exciting programme of events. Learn essential concepts, terminology, frameworks and data analysis skills. Business School, "Studying at LSBF has made me a more rounded worker, able to combine my practical experience, with academic knowledge." Located in the heart of London, you gain unparalleled opportunities to build business connections and shape your career. Chandy received his PhD in 1996 from the University of Southern California. The MSc Marketing is an outstanding one-year programme providing an analytical, business-focused curriculum to develop your skills as an innovative and strategic marketer. John’s first and recently updated trade book, The New Business Road Test: What Entrepreneurs and Investors Should Do Before Launching a Lean Start-up (1e 2003; now 5e, London: FT Publishing 2017), has become the definitive work on the assessment and shaping of entrepreneurial opportunities and is widely used by investors and entrepreneurs and in university courses worldwide. John’s newest book, The Customer-Funded Business: Start, Finance or Grow Your Business with Your Customers’ Cash, (Jersey City, Wiley 2014), was named one of five “not-to-be-missed books” for 2014 by Fortune magazine. He serves as an Independent Director on the board of Laurus Labs Limited, a publicly listed pharmaceutical company. The things I’ve learned from this programme, I can apply in my everyday business life. LSDM’s MA Marketing is exclusively online and is available in English, Spanish and Portuguese. Learn about branding, brand management, targeting and positioning, pricing strategies and segmentation. Faculty produce cutting-edge research on the marketing industry’s hottest topics – everything from brand management, to incentive compensation, to consumer behaviour around online platforms. Explore pricing strategies, the product life cycle curve, new market entry strategies, word of mouth/social contagion, and competitor analysis. Students will work on projects in collaboration with an external organization. Listen to John on the From Founder to CEO podcast. We use cookies to improve your browsing experience. The degree offers pathways in retail marketing, advertising and public relations. We use cookies to anonymously measure your use of this website to improve your experience. Learn how to navigate the tools and methods available to provide the customer and market insights relevant to managerial decision-making. Professor of Marketing; Deputy Dean (Degree Education). The things I’ve learned from this programme, I can apply in my everyday business life. Before joining London Business School, Professor Berman completed his PhD at the Wharton School, University of Pennsylvania. The methods can be used in a variety of business contexts, but they have become especially important for digital businesses that are able to easily implement experiments. Discover why exceptional scholars choose our PhD. Kick-start your career with a Masters in Management (MiM) degree from London Business School. Specialised courses for high-calibre business executives and leaders. Located in the heart of London, you gain unparalleled opportunities to build business connections and shape your career. The first part of the course focuses on a customer-centric approach to marketing strategy. Discover the top master’s degrees in marketing with the QS Business Masters Rankings: Marketing.A new addition to this year’s suite of business masters rankings, marketing is a noteworthy subject for being particularly female-dominated compared to other business programs. His recent projects have covered the impact of business skills among micro-entrepreneurs in South Africa, novel financing approaches in Ghana, property rights in slums in Egypt, innovation among farmers in India, highways and private education expenditures in India, and using big data for development outcomes. The Masters in Management is aimed at recent graduates who have graduated within the last two years, with a maximum of two years of postgraduate work experience. Apply today! His research has been published in top Marketing and Psychology journals including in Psychological Science, the Journal of Marketing Research, and the Journal of Consumer Research. LSBF's online master degree in Marketing will provide students with the invaluable knowledge and expertise they need to succeed in an increasingly competitive business environment. Since becoming an entrepreneurship professor in 1992, John has published five books, dozens of cases and more than 50 articles in a variety of outlets, including Harvard Business Review, MIT Sloan Management Review, and The Wall Street Journal. With our focus on marketing at the strategic level, less attention is given to the specific tactical decisions made by marketers to implement particular strategies. Digital technologies have disrupted the way firms interact with consumers and their distribution strategies. London’s dynamic marketing scene means you’re perfectly-placed for in-depth, hands-on learning. For more information please contact our Subject Area Manager, Elisabeth Hajicek. He also holds a Bachelor of Mathematics from the University of Waterloo. Dr Jonathan Berman conducts research in judgment and decision-making and consumer behavior. Earning a master’s degree can take anywhere from a year to three or four years. He primarily uses analytical models, as well as economic experiments, to better understand firm behaviour under practical constraints. Email: info@lsbf.org.uk, E-mail: info@lsbf.org.uk | 2003 – 2020 © London School of Business & Finance, This online programme includes a number of specialisations, giving you absolute control over the direction you wish to take your career. This course focuses on how firms should manage the strategic dimension of distribution channel choice and their channels and sales force. Her work on digital pricing has examined, among others, freemium pricing for online content sites and mobile apps. He is also Senior Editor of the Journal of Production and Operations Management. Dr Nader Tavassoli joined us from the MIT Sloan School of Management in 2002, where he was faculty director of the Entrepreneurship Programme and founding faculty director of the e-Business Programme. We are currently seeing three important trends in business. You are accepting cookies if you continue without changing these settings. You create them. MSc Strategic Marketing transforms recent graduates or early career professionals into future business leaders who understand marketing from a strategic perspective. Work experience requirement: 3 months. Versatility within this vast field of expertise is also highly sought after among employers across the world, and employees with the skills and ability to develop a long-term sustainable strategy are worth their weight in gold. London School of Business & Finance UK Online, United Kingdom This Master in Strategic Marketing is a career-focused degree provided by the London School of Business & Finance (LSBF) and awarded by the International Telematic Univers... + Helen is an MBA from London Business School and a PhD in Marketing. Emphasis is placed on changing marketing landscapes, and the shifting strategies adopted by market leaders. She also served on the Association for Consumer Research Board as International Perspectives Director from 2016 to 2018 and is currently a member of the ACR Ombuds team. This course addresses the biggest barrier to creativity in business - the myth that being creative is the rightful preserve of the creatively gifted. Learn more about the specialisations available at London School of Business and Finance. The Master in Marketing at the London School of Design and Marketing will expand and develop new knowledge, skills and effective methodologies so that marketing professionals become highly qualified experts and achieve high career goals. This has created several challenges to the marketer, the most strategic one being how to decide which types of internet marketing programs to use - where & when. This value often lies untapped within many organizations, because managers lack a clear understanding of how to improve on historical pricing practices within their companies and industries. Dr Zhang’s research focuses on examining business strategies and understanding consumer behaviour in a variety of digital platform markets, including e-commerce markets, freelancer markets, online travel markets, and healthcare markets. We are an established and world-class global research facility, Faculty opinion is sought-after the world over for their innovative consumer insights and market-leading strategies. A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. The emphasis on biases and how decisions depart from rationality distinguishes this course from other courses on decision making. Study a Master's in Strategic Marketing full-time for one year or part-time over two years, to gain the skills in business to be a marketing leader. Professor Hardie holds BCom and MCom degrees from the University of Auckland (New Zealand), and MA and PhD degrees from the University of Pennsylvania. Enhance your ability to build and manage customer-focused brands to drive profits and organic growth. Before becoming a Professor of Marketing at London Business School, he was the Barbara and Meyer Feldberg Associate Professor of Business at Columbia University (2002-2012). The course discusses the fundamental strategy choices and economics of distribution channel choice, looks at challenges related to digital channels, integration of broader channel strategies and the interaction of decisions with other marketing variables such as branding, pricing or the product lifecycle. Topics include field experiments (also: randomized controlled trials) and other methods that can be used when experiments are not feasible. Second, the digitization of business has led to the potential for an extraordinary atomization of many decisions. We’ve switched our classes to live online. Marketing faculty teach on the following core courses and electives (as part of our Masters and PhD programmes) and the Executive Education courses listed below. John has done executive education on five continents for a variety of organisations both large and small, including the Young Presidents’ Organization, Endeavor, the Entrepreneurs’ Organization, Kenya Airways, Merck-Serono, 3M, the European and African Venture Capital Associations, and the IFC, among many others. He is particularly interested in how to help consumers make better financial and health decisions. We explore the basic enabling technologies, review the key analytical tools, identify the information and decision silos that prevent firms from taking a truly customer-centric approach to their activities, and explore the organizational and technological challenges of breaking down the barriers associated with these silos. Order to make advertising more revelant, study real-world problems and work with! 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