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4 Reasons why your employees are more important than your customers

Running a company isn’t easy and usually represents a constant juggling act between looking after your customers and looking after your internal team. However, if you’ve ever questioned which is more important – your client or your employees – below are some compelling reasons why you need to concentrate your efforts internally first, then externally second.

 

  1. Employees are your future

 

When an entrepreneur starts a company, they normally feel as though they’re responsible for every single aspect of that business – everything from first-point contact through to production, marketing, sales, etc. However, if a company is to flourish, it needs extra people. It’s simply unrealistic to expect just one person to handle all aspects of a firm’s growth – plus, it’s equally unrealistic to believe that a single individual has all the required skills.

 

If you want your business to expand and grow (and, let’s face it, what business person doesn’t), then you’ll need to entrust some facets of your firm to others – and that’s where hiring the right team comes in. Think long-term and you’ll soon realize having the right people behind you represents the future growth of your company.

 

  1. Without the right team, your firm will likely amount to nothing

 

As business titan, Richard Branson, once famously said, “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients”.

 

Unless you run a one-man-band business, your employees will form the lifeblood of your firm. If you find the right people, your company could reach new, almost unimaginable heights, propelled by their enthusiasm and skills.

 

Often in business there can be a temptation to put the cart ahead of the horse – but if you think of these stages logically, it should be clear to see your employees are the driving force of your firm, and should be valued as such. Successful employee engagement (making your staff feel part of your firm and involved in its future), is vital for the development of any company, as explored by Simpplr.

 

  1. Employees are your eyes and ears

 

In a similar vein to the point above, as your company expands, you’ll need a team on the ground that can flow valuable feedback and insights back to you. Good employees will likely have a better understanding of exactly where your firm is at and how it’s perceived than you will.

 

  1. Employees let you concentrate on managing rather than doing

 

At the first embryonic stages of starting a firm, you (and possibly your partner(s)), probably looked after every single aspect of its processes. However, as a firm grows and expands, it needs direction – a captain so to speak. By employing the right team of individuals behind you, you’ll be able to free up time to start thinking more about where the company is going rather than being bogged down by the day-to-day operations. Of course, you must have a product or service to sell – but a company won’t just expand and grow unless it’s given the right path to follow.

 

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