In addition, industry contraction and stricter codes of conduct with respect to interactions with KOLs and other physicians have increasingly restricted the traditional Medical Affairs liaison role. Monitor and consider external patient data that may be directly posted and become accessible in public databases (for example, safety data). People create and sustain change. McKinsey & Company | 2014. While enhancing patient access and ensuring the best use of optimal medical treatment have always been core to the mission of Medical Affairs, demonstrating value is increasingly important as a third strategy objective. Learn about Pharma Medical Affairs 2020 and beyond by McKinsey & Company. Leverage scientific and medical discussions to deepen Medical Affairs’ focus on defining clinical treatment pathways. Digital upends old models. About the Pharma 2020 series. Moreover, as the facilitator, it is critical that Medical Affairs develop the one unified voice on the value proposition to patients, providers, and payors. Need help with something you don’t see here? Never miss an insight. All of them play an expanding role in clinical decisions through their treatment guidelines, protocols and formulary listings. ‘ The rise of artificial intelligence and big data means evidence generation now goes far beyond interventional studies, while the environment Conduct real world evidence analyses by mining large databases of payors and medical institutions for insights on how to improve treatments. These include strategic thinking, basic commercial skills, cross-functional collaboration, teamwork, and scientific leadership. Unleash their potential. As fiscal landscape challenges linger, Europe faces similar pressures, with more countries taking on increasingly radical structural reforms that fundamentally reshape the structure, funding, or organization of the healthcare system. Previous Post Previous Pharmaceutical companies should focus on medication adherence to improve revenue. A new array of stakeholders with rising influence have emerged, including P&T committee members at hospitals, medical officers at IDNs and large physician practices, physicians with online prominence and commercial payors. Please try again later. Make health outcomes the primary orientation of scientific engagement, strengthening the ability of medical systems to effectively manage the healthcare of entire populations. Therefore access and treatment choices will ultimately require a solid understanding and convincing demonstration of medical and economic value. Already growing in importance, Medical Affairs will become a key differentiator for pharma campanies prepared to adapt and invest in the function By Tom Disley on Feb 20, 2020 So much so, that we’re dedicating a keynote track to the function at our flagship events in Philadelphia and Barcelona. PDF Pharma Medical Affairs 2020 And Beyond Mckinsey Company collections to check out. Pharma Medical Affairs 2020 Pfizer's Medical Affairs Lead, Rare Diseases, talks about purpose, patients and pharma's power to do good Racially diverse clinical trials: A new patient-led legacy takes root Andrew Stone , ( Oct 15, 2020 ) Traditionally, medical affairs teams have relied on face-to-face interactions or print media to engage with and educate stakeholders. Page 1/6 KOLs will have to avoid even the misperception of being paid spokespeople for pharmaceutical companies. Enhancing medical value will require not only a deep comprehension of product characteristics but also a robust, market-informed view of both unmet medical needs and risk tolerance. Ensure that current leaders act as inspiring role models and serve as guides through formal mentorships, and that they are encouraged to provide the coaching that will get individuals, teams, and the entire organization to perform at a higher level. Drive internal efficiency by integrating relevant medical insights into a central knowledge repository that includes internal medical data, publications, and external knowledge from physicians and medical institutions. Medical Affairs organizations emerged over the past half century in response to federal regulations mandating the separation of Medical and Commercial activities within drug companies. Medical Affairs leaders will also need to balance enhancing their support for the commercial interests of their companies with maintaining appropriate external engagement and building public trust. Many companies also chose to focus R&D resources on developing new products and moved post-launch activities, such as finding new indications for existing drugs, into the Medical Affairs function. Read more > Post navigation. Relationship management and communication of product information with healthcare providers, payors, and other medically-focused customers (e.g., regulators, institutional leaders) in collaboration with field medical teams, including medical-science liaisons. Key Medical Affairs themes: Your new role in 2020 and beyond: Hear industry leaders deconstruct the future model of medical. Medical communications, including the writing and support for peer-reviewed publications and other medical and scientific communications. Drive rigorous standards of medical integrity, particularly in medical writing, communication of data and interactions with external healthcare providers. tab, Travel, Logistics & Transport Infrastructure, McKinsey Institute for Black Economic Mobility. Furthermore, the behavior and expectations of both patients and physicians over the next five to ten years will increasingly follow trends enabled by technology advances (e.g., usage of mobile devices, remote data access, availability of real-time information, acceptance of social media as a new medium for interaction). The Evolving Role of Medical ­Affairs George Betts, director, head of medical affairs operations, Ipsen Biopharmaceuticals Inc., says to best understand the evolving role of medical affairs it is important to know the external forces in the biotech and pharmaceutical industry that have impacted the medical affairs function over time. Pharma’s Medical Affairs faces growing internal and external challenges as well as new opportunities. Offering secure community platforms for experts to collaborate in drafting manuscripts, distributing education, engaging study sites, training contracted speakers, managing approved slide decks and reporting Sunshine payments, ExtendMed’s solutions support a wide spectrum of life science clients – including pharmaceuticals, medical device companies, agencies, CROs, and medical associations. In the United States, rising healthcare costs have forced employers and governments to rely even more on payors to control costs and influence individual healthcare decisions, and healthcare reform promises to intensify that trend. As the pharma model has been shifting from primary-care, blockbuster-drug discovery through to more specialised medicine and gene therapy, the science has naturally become more complicated. To that end, Medical Affairs has to become more proactive about bringing insights from a broader range of external medical decision makers and influencers into early Clinical Development. Flip the odds. Yeah, reading habit will not unaccompanied create you have any favourite activity. Something went wrong. At the heart of this effort, improved patient care and outcomes must be the central motivation of the Medical Affairs leaders. Practical resources to help leaders navigate to the next normal: guides, tools, checklists, interviews and more. 9:00 INDUSTRY CASE STUDIES: BLUEPRINTS FOR SUCCESS — ACHIEVING PRE-LAUNCH GOALS STRATEGIC ALIGNMENT WITH CORPORATE TEAMS As medical affairs teams trend towards enhanced engagement in incipient stages of pre-launch activities, the strategic bridge-building … We additionally have enough money variant types and along with type of the books to browse. Increased scientific, clinical, regulatory, and payer requirements to demonstrate clinical value and product differentiation in increasingly well-established therapeutic areas heightens the demand for an evidence package that clearly fulfills unmet medical need, and justifies cost. McKinsey & Company worked with Medical Affairs executives across the industry to produce this updated 2020 Vision for Medical Affairs. Increase accessibility to company-generated data for external evaluation and analysis – leading-edge companies have already made all of their trial data available online. As part of these reforms, there will be a massive explosion in the generation and usage of real-world data, particularly data measuring comparative effectiveness. Effective facilitation and communication of medical knowledge and innovative approaches to data dissemination will be a key to regaining this trust. It first must identify and understand new medical influencers and then develop effective and innovative ways to interact and partner with them. Reinvent your business. Subscribed to {PRACTICE_NAME} email alerts. Post-launch clinical trials, including the planning and execution of phase IIIb/IV company-sponsored interventional and observational studies and support of investigator-initiated studies. Several steps are necessary for Medical Affairs to coordinate and integrate different medical data in a credible and unbiased fashion: As medical roles and responsibilities have evolved to address a wider range of demands, traditional medical backgrounds and capabilities are essential but no longer sufficient for success in the new Medical Affairs organization. Subscribe to receive updates about exciting developments. In the world of patient-centric healthcare, Medical Affairs must develop a deep understanding of patients’ needs that encompasses the patient insights from different healthcare stakeholders. Nine Key Elements to Ensure Advisory Board Success. Patients can be expected to take a greater role in their healthcare decisions as they actively seek medical information outside their physicians’ offices. Medical education, including the planning and grant support for medical education to healthcare providers and the training of internal teams (e.g., salesforce). These myriad challenges can only be met by upgrading human-resource capabilities and developing a deeper talent pipeline that extends into the upper echelons of the company. Press enter to select and open the results on a new page. In 2007, medical leaders from across the pharmaceutical industry assembled to develop a common understanding of a ten-year vision for Medical Affairs. Our mission is to help leaders in multiple sectors develop a deeper understanding of the global economy. Learn the essential elements of regulatory affairs related to the pharmaceutical & medical device industries.This is a convenient, online program that will provide you with the tools and knowledge needed to progress as a regulatory professional and … MSLs) and turning to be a central function and core element of any operations for pharma. To do that effectively, Medical Affairs must become an equal to the R&D and Commercial functions in advocating the patient-centric view. Reading pharma medical affairs 2020 and beyond mckinsey company is a fine habit; you can manufacture this infatuation to be such fascinating way. We believe that at least three new, stronger forces will emerge that will greatly alter the healthcare landscape: The definition of value will be much broader and will expand as the types of healthcare stakeholders who demand a demonstration of value multiply. The message is clear: medical, it’s time to step up. Going forward, we foresee that the types of medical data that are relevant for a product will increase significantly. This report details their goals and ambitions for the year 2020… Matthias Evers is a director in McKinsey’s Hamburg office; Edd Fleming is a director in the Silicon Valley office; Arnab Ghatak is a principal in the New Jersey office, where Jan Hartmann is an associate principal and Ann Westra is a knowledge expert; Arif Nathoo, Ron Piervincenzi, and Lawrence Wai are alumni of McKinsey; and Brindan Suresh is an associate principal in the London office. Pharma Medical Affairs 2020 And Pharma Medical Affairs: 2020 and beyond Beginning in 2007, medical leaders from across the industry have assembled to discuss a future vision for Medical Affairs. Increased transparency will put additional compliance pressure on pharmaceutical companies, especially on Medical Affairs, given its responsibilities in data generation and dissemination. Include patient advocacy groups as part of external medical engagement plans to maximize patient insights. The definition of value, however, continues to evolve and expand across all major geographies. At the same time, widely publicized pharmaceutical company missteps have led to a greater demand for transparent data, policies, and operations. Pharma Medical Affairs: 2020 and beyond. In order to acquire and develop talent, Medical Affairs should take action on several fronts: Much work will be required to realize this vision to create value for individual companies and the industry overall. Interactions between pharmaceutical companies and various medical stakeholders will continue to evolve with the emergence of new decision makers and with greater public scrutiny of these relationships. The greater focus within pharma on risk management (e.g., adverse event reporting), the emergence of new types of data and the increasing sophistication of patients and other stakeholders present more challenges and opportunities to which Medical Affairs personnel must adapt. Over time, this data will reach the critical mass necessary to become a key factor in decision making. This challenge reflects not only the need for useful insights from a wide array of sources but also for unbiased and credible communication of these insights. While many of the trends predicted in 2007 will continue, the pace of change is expected to increase even more as we approach 2020. We use cookies essential for this site to function well. In the complex continuum of medical product development, ExtendMed strives to build efficient systems for engaging experts to advance patient care. Companies are beginning to make detailed patient data that form the basis of trials of approved drugs and discontinued investigational ones accessible to researchers. The adequate book, fiction, history, novel, scientific research, as without difficulty as various new sorts of books are readily user-friendly here. THIS WEEK’S MUST READ “The definition of value will be much broader and will expand as the types of healthcare stakeholders who demand a demonstration of value increase. 2004 Pharma, Biotech and Device Colloquium Medical Affairs – The Next S-Curve in Pharmaceuticals. Find out more about a career in Medical Affairs below, take a look at our jobs or speak with our specialist consultant Danielle Bent for an informal chat: +44 (0)1625 541 046 / danielle@carrotpharma.co.uk . Furthermore, it must also take a lead in demonstrating improved comparative efficacy and cost effectiveness to payors by employing the real world evidence and data generated by others. The proliferation of data and demands for transparency we see today will accelerate as we head toward 2020. New forms of cooperation for data generation between pharma companies and other stakeholders (i.e., accountable care organizations [ACOs], integrated-delivery networks, payors) should be considered (for example, joint clinical trials with leading ACOs offering access to their information systems and to real-time data, prospective-outcomes research with payors in their patient population). Continued pressure from regulatory agencies and public sentiment have pushed more and more activities into Medical Affairs organizations. Drive engagement with a broader range of external stakeholders, including KOLs, emerging medical influencers, specialty physicians, payors, and medically sophisticated patients. Open interactive popup. Develop the skills and behaviors needed to enable Medical Affairs to meet the challenges of a changing healthcare landscape. In order to engage and partner with healthcare stakeholders to understand patients’ needs, Medical Affairs should do the following: Medical information is increasingly complex and specialized, which makes it potentially highly valuable but often overwhelming to customers. Learn more about cookies, Opens in new With seven years now past, it is hardly surprising that significant change has occurred in the world in which the pharmaceutical industry operates, especially given the remarkable economic environment and the continued acceleration of technological change. The role of patients will also fundamentally change with the rise of consumerism in healthcare. our use of cookies, and Collaborate to ensure that cost-effectiveness and comparative efficacy data are available at launch to enable payors and physicians to choose wisely among competing products. The number and types of users of medical data and information will continue to expand rapidly. 8:50 CHAIRPERSON’S OPENING REMARKS. Pharma’s Medical Affairs faces growing internal and external challenges as Pharma Medical Affairs 2020 And Beyond Mckinsey Company Author: kclx.nrfekkns.tagreplicawatch.co-2020-11-19T00:00:00+00:01 Subject: Pharma Medical Affairs 2020 And Beyond Mckinsey Company Keywords: pharma, medical, affairs, 2020, and, beyond, mckinsey, company Created Date: 11/19/2020 7:36:38 AM Today, these organizations commonly support the following medical activities: Given the significant changes in the healthcare landscape, this is an appropriate time to reassess and redefine the vision for Medical Affairs developed in 2007. Deep patient insights have to come from engagements with emerging medical stakeholders and mining of new data, such as real world evidence. Please click "Accept" to help us improve its usefulness with additional cookies. Focus is needed to systematically build the required skills and capabilities in the Medical Affairs workforce so that they are in place to meet the growing expectations being placed upon them and their leaders. More sophisticated systems and tools will be needed to prioritize and track interactions while new policies and processes will be required to avoid even the appearance of a conflict of interest in medical interactions. Medical affairs (MA) will be the single most powerful force in helping pharma do just that. Medical affairs has a lot on its plate. Enhance patient access to and best use of optimal medical treatment by clearly demonstrating value to practitioners and payors throughout the life cycle of each product. The past few years have also witnessed a gradual shift in decision-making power away from physicians through an increasingly number of control mechanisms (e.g., treatment protocols, payor restrictions). Understand how your role … Those in MA now find themselves with direct responsibilities throughout the product lifecycle, interacting with virtually all stakeholders – both internal and external. The right talent is often scarce, especially at the local country level. Our flagship business publication has been defining and informing the senior-management agenda since 1964. Please use UP and DOWN arrow keys to review autocomplete results. Facilitate coordination and integration of different medical data and types of knowledge in the company and achieve external recognition for providing credible and unbiased medical information. Utilize insights from physician interactions to ensure that brand strategy maximizes the medical benefits for patients and physicians. Most transformations fail. This will require a more flexible engagement model that adapts to a changed communication landscape and captures opportunities utilizing multiple channels, including electronic and digital media (Exhibit 2). Medical information services, including the medical staff sitting in centralized call centers to distribute medical information in response to drug-information inquiries. Maximize the medical benefits for customers by serving as the primary medical voice of the patient on all internal strategy discussions (for example, advocate for the patient-centric view as part of life cycle management strategy). If you have been part of a Medical Affairs (MA) department or if you still have a strong relationship, you will understand that MA follows different rules and objectives than Commercial.At the heart of any pharma strategic model, there has always been the clinical and commercial functions, but it has not always been easy to fully measure and demonstrate the business value of MA. Pharma's Medical Affairs faces growing internal and external challenges as well as new opportunities. Pharma Medical Affairs: 2020 and Beyond. Moreover, as patients expect more information and two-way conversations, Medical Affairs has the opportunity to gain deeper insights into patients’ needs through patient advocacy groups. collaboration with select social media and trusted analytics partners The ability of Medical Affairs to take advantage of social media will further provide new insights into the patients’ point of view. NJE-262620.822-20040525-sugnHR1 1 OVERVIEW Medical Affairs is increasingly the third major source of ... 2001 FTEs 2020 FTEs 5,500 9,900 FOR THESE REASONS SIGNIFICANT GROWTH IS For example, due to the healthcare reform in the United States, patients now take a much more active role in healthcare decision making. With unique access to a continuously updated understanding of the changing needs of physicians and patients, Medical Affairs can and should play a central role as the facilitator that brings the scientific voice to guide the design and execution of clinical studies. At the same time, it is important for Medical Affairs to re-establish pharmaceuticals companies’ integrity and credibility by communicating higher quality medical information that is of the highest relevance to customers. This is just one of the solutions for you to be successful. The value of medical affairs lies in their scientific and clinical expertise. As a trusted source on complex drugs, in many cases, medical affairs serves as an integral part of improving patient outcomes. Demonstrate the clear value to patients of medical and scientific engagement with physicians, payors, and other key stakeholders. What is Medical Affairs? Pharma Medical Affairs 2020 and beyond quantity. Regulatory Affairs Expert Program . Health Economics and Outcomes Research (HEOR) activities, including research and communications related to product value (e.g., product value dossiers, patient-related outcomes, health technology assessments). Posted on 07/20/2016 07/19/2016 by Experience Matters. May 6-7: Forum DIA’s Medical Affairs and Scientific Communications Forum is designed for medical affairs professionals, by medical affairs professionals.This forum provides a comprehensive understanding of the regulatory and compliance environment directly affecting the daily activities of medical affairs and scientific communication professionals. Presentation of scientific information to patients in a form they can readily understand will become more prevalent. At the same time, there will be an increased focus on evidence and higher hurdles for proving product value. Contact us for more information about our custom solutions. Develop clear processes and systems to collect, collate, and synthesize insights from different stakeholders and leverage these insights by collaborating with R&D and Commercial functions. Article (PDF -4MB) Beginning in 2007, medical leaders from across the industry have assembled to discuss a future vision for Medical Affairs. We'll email you when new articles are published on this topic. Medical strategy, including development and leadership of the medical-brand strategy for each product by Medical Directors and the collaboration with Development, Commercial, and others to shape the product’s cross-functional life cycle strategy and planning. Such deep understanding of the customer allows MA teams to uncover insights that enhance product strategy, which can then be implemented by the commercial and medical affairs functions. Medical Presentation.A rapidly changing world for Medical Affairs: Pharma s Medical Affairs faces growing internal and external challenges as well as new opportunities. Staff should be encouraged to take on “safe” risks, lead regional or global initiatives, or make planned lateral moves in Commercial or R&D functions. Giving big pharma a new face: Accreditation Council for Medical Affairs CEO Dr. William Soliman on Fox News to discuss the rebranding of big pharma ACMA Chairman, CEO, Dr. William Soliman discusses Johnson & Johnson, Purdue Pharma, the opioid crisis and where the pharmaceutical … The use of social media and innovative data collection will continue to expand as these become commonly used channels to hear the views of patients and physicians. well as new opportunities. Embrace patient-centric healthcare by engaging and partnering with a broader range of healthcare stakeholders to more fully understand the different needs of patients and to be able to provide tangible value to patients. Pharma Medical Affairs 2020 and beyond. Fast forward and medical affairs now encompasses strategy, safety, quality, pharmacovigilance mentoring, clinical communications, post-launch trials, field teams (e.g. Select topics and stay current with our latest insights. Medical affairs professionals within the pharmaceutical industry, given their scientific background and training, have the ability and distinct opportunity to help fill this information gap and establish themselves with their “physician base” as a trusted source for scientifically sound medical communications. At QuantumHire, we wanted to emphasize a few points we have found working in the field and recruiting top talent in Medical Affairs… Each stakeholder requires slightly different evidence or support - eg data, real-world evidence, proof of quality of care, 'beyond the pill' services - and pharma companies are increasingly looking to their medical affairs teams to gather the necessary evidence and share the information to … Use minimal essential Medical Affairs will also need to build new capabilities to leverage these insights. Pharma Medical Affairs: 2020 and beyond A rapidly changing world for Medical Affairs Pharma’s Medical Affairs faces growing internal and external challenges as well as new opportunities In 2007, medical leaders from across the pharmaceutical industry assembled to develop a common understanding of a ten-year vision for Medical Affairs. Join us at eyeforpharma Philadelphia to discover how. This report details their goals and ambitions for the year 2020. Practical resources to help leaders navigate to the next normal: guides, tools, checklists, interviews and more, Learn what it means for you, and meet the people who create it, Inspire, empower, and sustain action that leads to the economic development of Black communities across the globe. Formally rotate leaders through countries, medical, and other functions and assign new talent to areas that build on their strengths; they should be comfortable at the start of their journey but have explicit career trajectories. Given the industry’s R&D productivity challenge and an overall risk-averse regulatory environment, maintaining a consistent focus on optimizing medical value across the product life cycle has become critical to pharma’s very survival. Success in the future will require strong relationships with a broader range of stakeholders such as patient advocacy groups and payors. They need to collaborate with R&D colleagues and deeply understand the science that underpins their work; they must understand the rules and regulations governing the industry almost as well as their compliance and legal department colleagues; and they should have the strategic thinking capabilities of their marketing counterparts as well as the customer-interaction skills of their colleagues in sales. It should aspire to the greatest data transparency (e.g., providing access to patient-level clinical trial data) in order to gain recognition as an unbiased source of medical information. Pharma Medical Affairs 2020 and Beyond. Unfortunately, public mistrust of pharmaceutical companies leads many to doubt pharma’s ability to present unbiased medical information to customers. 8:00 REGISTRATION & WELCOME COFFEE. Embrace and experiment with new technologies in mobility and social media to be well positioned for the future. Relay insights for early life cycle planning that arise from value discussions with Commercial payors and hospital P&T committees. In order to fully demonstrate value, Medical Affairs must continuously upgrade its understanding of what value means from the perspectives of a broad spectrum of healthcare stakeholders – from patients to society to industry. Leading Strategies to Advance Medical Science Communications, Engage with KOLs Compliantly, Conduct Effective Investigator Studies and Ensure Excellence Throughout Your Medical Affairs Team A 360 degree view of the medical affairs landscape that brings together Investigator Initiated Sponsored Research (IISR), Expanded Access Programs (EAP) and Medical Publications & Communications. Please email us at: McKinsey Insights - Get our latest thinking on your iPhone, iPad, or Android device. Medical Affairs sits within commercial organisations and is concerned with post-approval activities. Evidence analyses by mining large databases of payors and hospital P & T committees from. Expand across all major geographies be a key factor in decision making msls ) and turning be. Or Android Device, public mistrust of pharmaceutical companies information in response drug-information! In 2007, medical leaders from across the pharmaceutical industry assembled to develop a common understanding the! Patient insights variant types and along with type of the books to browse of IIIb/IV... Value to patients of medical systems to effectively manage the healthcare of entire populations information about our custom.. Cross-Functional collaboration, teamwork, and operations have any favourite activity 1/6 the medical Affairs ’ on... Relationships with a broader range of stakeholders such as patient advocacy groups as part of external medical plans. In centralized call centers to distribute medical information to customers skills – from leading projects to leading –! 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To interact and partner with them patients—as well as new opportunities of their data... This effort, improved patient care – leading-edge companies have already made all their... Capable leaders emerge us for more information about our custom solutions Biotech and Device Colloquium Affairs! On defining clinical treatment pathways regaining this trust iPhone, iPad, or Android Device in pharma...